Monica Harmse and Lucas McCann live and work in the beautiful city of Port Moody. They created the vlog PoMo Life about two years ago to create a genuine resource for information about what is going on in the community, new shops or breweries opening, or to find great restaurant recommendations.
Denny Dumas caught up with Monica and Lucas to learn more about PoMo Life and see how things have changed since it was first created.
Why did you start the vlog and how has it evolved?
- Wanted people to see more of Port Moody and learn about us through where we love to spend our time most
- We wanted more real estate business in the area that we are passionate about
- Had to change our process in the last 10 months because of COVID-19 restrictions: cannot go into as many shops, not as intimate, and harder to do interviews
- Focused on how the pandemic has affected businesses – heard their story of hardships and survival
- Not shooting as much, focusing more on Instagram and Facebook
- Reposting what local businesses post to help with a larger reach
- Do not need to have both of us in every post/get each other’s permission for everything
- Trust each other; be a part of the team, hold each other accountable for our own responsibilities
What have you learned?
- After about 1 year in, we realized that not many people knew we were real estate agents so had to start posting more about that
- We did not want to advertise ourselves, we wanted to interact with the community and show our personalities
- Recognized we had to share what we did for a living so that our followers could use us as a resource for real estate as well
- Finding balance in work life and personal life is so important
- The intention is to get as much content out as possible but must realize that we are busy professionals and have other priorities that need our time
- Our most successful posts are created when we have fun with our content and show things that most others are not posting about (going into dark crawl spaces, etc.)
- Do not let fear or ego hold you back; we are all learning and do not know the answer to everything
- Do not overanalyze! This could stop you from moving forward personally and professionally
How do you measure success with PoMo Life?
- Hearing from shop owners that our followers stopped by after we posted about their business
- Owners love it – free exposure, a great way to get their business out there
- Businesses have started reaching out to us about upcoming events or promotions
- Starting to see more real estate referrals – the more people who know you, the more likely you are to get a recommendation
- Starting to feel like we are a part of the community
What are your long-term goals with PoMo Life?
- In 5 years, we want to build something that people trust and find entertaining
- Bring more business to the local shops and showcase our community
- Build referrals
- Feel more fulfilled working in Port Moody
- We want to get busier in this area to decrease the amount of travel done for work all around the lower mainland
- Become real estate experts in Port Moody
- When buyers or agents walk into our properties, we want them to already know who we are, could be advantageous in deals or in creating long-lasting relationships
Lucas and Monica join Denny to discuss all things Port Moody
Tell us about Port Moody and why people love it:
- It is such a cool city to live in!
- Consists of a mostly younger demographic (25 to 45-year-old adults), newlyweds or young families
- Great community feel, you get to know your neighbors and see the same people every day
- Beautiful backdrop – mountains, water, and great trails
- The amount of PoMo businesses increased within the last 5 years to cater to the families moving here
- Connected to surrounding cities by Skytrain
- Housing prices are more affordable here compared to comparable properties in other areas (North Vancouver, New Westminster, etc)
- Large variety in types of real estate available: luxury homes to small condos
- No new detached homes being built in Port Moody, so will not have a better newer house than yours 5 years down the line
- Long term value in Port Moody, real estate value is constantly going up
- There is a misconception that Port Moody is so far from everything else, but it takes on average about 25 minutes to get to North Vancouver or downtown
- One area of the city that needs more attention is the amount of infrastructure available to accommodate the population growth
- More roads and better traffic signs need to be put in place before the city gets too big and too much is built
- Certain parts of the city are difficult to get to or have not seen any road updates recently
Monica and Lucas are excited to see where year three of PoMo Life takes them! Follow them on Instagram @pomolifebc to stay up to date with their adventures.
Listen to The Garbutt+Dumas Real Estate Podcast: Supporting Local with PoMo Life episode to hear more from Lucas and Monica about their love for the city of Port Moody and PoMo Life.
Do you have questions regarding buying or living in Port Moody? We would love to hear from you – contact us and we can help you with some of the specifics.