Marketing your home

Our approach to marketing your home is simple; get more people to see your home and present it well. That’s our focus, from the moment you call us for an assessment of your home until possession day when you hand over the keys for the new owners. And even beyond!

Presentation

The better your property looks, the more buyers it will attract! We ensure your home looks its absolute best, including staging for photographs and open houses.

Photos

Good photos attract buyers. Exceptional photos attract more! We use professional photographers who have the experience and attention to detail to make your home look its absolute best. That will make it attractive to buyers.

Great photos are a key part of marketing your home

Social media

Aside from the MLS, social media is the most effective way to get attention for your home. Our current marketing plan is focused on the best return on investment. What does that mean? It means we use every tool at our disposal: Facebook, Instagram, YouTube and Google to get your house showing up everywhere potentials buyers may be.

We also know that many home buyers are searching for homes online way before they reach out to us, as Realtors. So, in order to show up online at all times we also place your home in Google searches. We create videos with your home and in about a week we get around 7,000 impressions (how many times our videos pop up on people’s screens) and around 3,000 views depending on the home.

Below is one example of one week of homes:

Facebook

Facebook is the most effective social media platform for real estate. We are able to target buyers by age, location and demographics; buyers who are looking for a home just like yours. We post photo galleries of your home, and even a video introduction.

Facebook Video

Twitter

YouTube

Traditional

Some things never change. In real estate, traditional marketing methods like building relationships, holding open houses and print advertising still play an important role.

Putting up a lawn sign is still an important tool for marketing your home.

Feature sheets and “Just Listed” flyers

Buyers want to know about your home. We provide a detailed, full colour, information sheet that highlights the best features of your home and neighbourhood that buyers can bring home.

features sheets are an important part of marketing your home

Open Houses

An Open House is an invitation for buyers to visit and view your home. It’s an opportunity for them to picture themselves living there. In a strong market, an Open House is a very effective marketing tool.

Directing visitors to an open house is an important part of marketing your home.

Realtor tours and private showings

Once your home hits the MLS, we will have a plan in place to show your home to Realtors and buyers. Realtors often want to see a home to determine if it might be a good fit for a client who is looking for a home. Buyers who are interested in your home may want to view it privately, away from the distractions and busyness of an Open House.

Relationships and reputation

Doing good work pays off. We have a great reputation in our industry. Over the years we have built excellent relationships with many of the top Realtors in Greater Vancouver. We reach out to Realtors who work with buyers in your area, or who may have buyers interested in a home like yours. We cooperate with those Realtors to show your home.

Staying connected with other Realtors is part of marketing your home.

Offers

It’s been a busy few weeks of preparing your home, marketing and showing it to buyers. Now comes the payoff, when offers arrive. As experienced and skilled negotiators, you can trust us to negotiate the best possible outcome that meets your needs.

Sold!

Congratulations! Your home is sold!

THE GARBUTT+DUMAS TEAM