Our approach to marketing your home is simple; get more people to see your home and present it well. That’s our focus, from the moment you call us for an assessment of your home until possession day when you hand over the keys for the new owners. And even beyond!
Presentation
The better your property looks, the more buyers it will attract! We ensure your home looks its absolute best, including staging for photographs and open houses.
Photos
Good photos attract buyers. Exceptional photos attract more! We use professional photographers who have the experience and attention to detail to make your home look its absolute best. That will make it attractive to buyers.
Social media
Aside from the MLS, social media is the most effective way to get attention for your home. Our current marketing plan is focused on the best return on investment. What does that mean? It means we use every tool at our disposal: Facebook, Instagram, YouTube and Google to get your house showing up everywhere potentials buyers may be.
We also know that many home buyers are searching for homes online way before they reach out to us, as Realtors. So, in order to show up online at all times we also place your home in Google searches. We create videos with your home and in about a week we get around 7,000 impressions (how many times our videos pop up on people’s screens) and around 3,000 views depending on the home.
Below is one example of one week of homes:
Facebook is the most effective social media platform for real estate. We are able to target buyers by age, location and demographics; buyers who are looking for a home just like yours. We post photo galleries of your home, and even a video introduction.
Facebook Video
OPEN HOUSE! Sat Jan 7th, 2-4 PM at 110-2380 Ranger Lane, #PoCo! 2 BD + den, 3 storey townhouse at brand new development #FremontIndigo! pic.twitter.com/1lsmIlBaqM
— Garbutt + Dumas (@GarbuttDumas) January 3, 2017
YouTube
Traditional
Some things never change. In real estate, traditional marketing methods like building relationships, holding open houses and print advertising still play an important role.
Feature sheets and “Just Listed” flyers
Buyers want to know about your home. We provide a detailed, full colour, information sheet that highlights the best features of your home and neighbourhood that buyers can bring home.
Open Houses
An Open House is an invitation for buyers to visit and view your home. It’s an opportunity for them to picture themselves living there. In a strong market, an Open House is a very effective marketing tool.
Realtor tours and private showings
Once your home hits the MLS, we will have a plan in place to show your home to Realtors and buyers. Realtors often want to see a home to determine if it might be a good fit for a client who is looking for a home. Buyers who are interested in your home may want to view it privately, away from the distractions and busyness of an Open House.
Relationships and reputation
Doing good work pays off. We have a great reputation in our industry. Over the years we have built excellent relationships with many of the top Realtors in Greater Vancouver. We reach out to Realtors who work with buyers in your area, or who may have buyers interested in a home like yours. We cooperate with those Realtors to show your home.
Offers
It’s been a busy few weeks of preparing your home, marketing and showing it to buyers. Now comes the payoff, when offers arrive. As experienced and skilled negotiators, you can trust us to negotiate the best possible outcome that meets your needs.
Sold!
Congratulations! Your home is sold!
Happy clients!
Garbutt + Dumas in the press
“Scarcity prompts 11 bids, $74,000 bonus for New Westminster townhouse”
Globe and Mail (March 15, 2018)
“Turnkey New Westminster Home sells quickly”
Globe and Mail (Aug.25, 2017)
“New Westminster Craftsman house draws four offers”
Globe and Mail (Jun. 30, 2017)
“New Westminster unit sells quickly, over asking”
Globe and Mail (Apr. 28, 2017)
THE GARBUTT+DUMAS TEAM
